The "Z" Brothers (Michael & David) Say "What Happens @Altitude Stays @Altitude"

The "Z" Brothers (Michael & David), Founders of BIOTA Clothing, first came to Telluride, Colorado in the Summer of 1975. Telluride is a Historic mining town, nestled in the San Juan Mountains of Colorado, at an elevation of 8750’. For you folks that have never had the opportunity to spend time in the Mountains :-( this is far above the smog level that you will find in most cities…

For 20 years, the "Brothers" had a unique “Office/Club” on Main Street Telluride, known as "Club BIOTA"(Blame It On The Altitude).

During this time period, the Brothers sold their extremely rare and popular "Blame It On The Altitude" T-Shirts in their typical sophisticated manner…. by hanging the T-Shirts on a hanger in the front window of their “Office/Club” location.

The T-Shirts flew out the door, and locals and visitors alike keep coming up to the Brothers on the streets of Telluride, asking them where they can get their "Blame It On The Altitude" T-Shirts. Explaining that their treasured BIOTA T-Shirt was eaten by their dog, their ex-wife/husband got it in the divorce settlement, washed with bleach, etc...

Thankfully, we can now report, that the "Brothers" have finally caught up with the latest advancements of online sales/marketing, and have proudly introduced:  This Altitude sensitive site not only has products from their hometown of Telluride, but several other hidden away high altitude Colorado locations.

We at BIOTA have one main goal, that is for all of our BIOTA Tribe to "Safely Enjoy" the Lifestyle that accompanies being at High or Low Altitude Locations... Whether you are in Telluride, Aspen, St Barts, or the Cayman Islands Wear your BIOTA Clothing with Attitude!

Always Remember; “What Happens at Altitude (high or Low) Stays at Altitude".

Visit our Blog often, and spread the word to your Friends, Family, Dogs, Cats, etc. to share with us their Favorite High or Low Altitude Stories, from around our Special Planet... 








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